Block Out The Noise and Make the Thing

Six months ago yesterday Denton was released into the world.

Six months ago today I had my first book launch ever, at Books of Wonder.

As always, I’m incredibly grateful for all the support and enthusiasm I’ve received over the past months from friends, readers, booksellers, librarians, fellow authors, bloggers, and festival people. (Has Festival People been the title of a horror movie yet?) (That was not a reflection on my specificfestival people, who were lovely and not horrific.) The book community is filled with kind, funny, passionate human beings, and it’s been perpetually disarming. Thank you.   

But on this particular day, I want to talk about what’s been going on behind the curtain. Because, on the internet, it’s easy for everyone’s lives to look shiny and happy and great, and I think it’s important to remember we’re all just people, hitting ups and downs, feeling anxious and inadequate, trying our best. 


The release of my book, and the small tour that followed, was without a doubt a magical time. It was all so new. After years as a struggling actor, never coming close to doing anything even slightly resembling a promotional tour, it was surreal to be traveling around the country telling people about this thing I’d made, this tangible object I could hold in my hand.

When I found myself one May morning in a Kentucky high school library (whaddup, Oldham County!), watching students work on a writing exercise that I had assigned to them, I felt slightly out of body. By sitting in coffeeshops making up words on my computer, I’d somehow written myself to Kentucky, where random teenagers I’d never met were writing something down because I’d asked them to. (They rocked that exercise, btw. Those kids are awesome.)

The whole tour had that surreal quality, mainly in a positive way. But I was also anxious. I don’t even think I realized at the time just how anxious I was. Book events were completely uncharted territory. I wanted everything to go well. I wanted my book to do well. I wanted to seem like someone who knew what he was talking about. And I was missing my wife and then-14-month-old son. (My absence sent my wife Katie down an anxiety spiral of her own, which you should feel free to read about here.) 

My anxiety was camouflaged from me, though, thanks to both my book excitement and the necessity of staying on top of my life, focusing only on what was happening the next day, and not on the big picture of how I was feeling.  

When I got home from my last book tour event, I segued into final rewrites for the second Denton book, and once those were finished in late May…I suddenly had time to actually feel how I was feeling.

Which was: pretty lost. And very unnerved by that.

I got back to work on my third book. I struggled a lot.

I couldn’t focus on anything.

Every time writing got uncomfortable—which was approximately every 42.3 seconds—I went on the internet, hoping to find something, anything, that would make me feel like a capable person. Maybe someone new had tweeted about my book! Maybe someone new had blogged about my book! Maybe my book’s Amazon sales ranking had gone up!

(Quick note on that: brilliant feature, Amazon. This ranking—constantly changing throughout the day–was very obviously designed to exploit the weaknesses of neurotic, insecure authors. Nailed it!) 

Inevitably, I would not find that someone new had tweeted about my book but instead would learn of something amazing that had happened to some other author I follow. And yes, there is joy in others’ success, but not quite as much when you’re mid-anxiety-spiral.

In this June interview with the great Kurt Dinan, I compared the comedown after a book release to the comedown after one’s wedding. Or, really, any big event you look forward to for more than a year. I’d been thinking about the release of my debut novel since I’d sold it to Knopf almost eighteen months earlier. So once it happened, I realized I hadn’t thought much about what would happen afterward.

I mean, of course what I thought would happen is Denton would come out and instantly hit theNY Times Bestseller list. I guess rationally I knew that wouldn’t happen. But I still hoped it would.

Spoiler alert: my book has definitely not hit the NY Times bestseller list.

In fact, my book isn’t selling as well as my publishing house hoped it would. (I know this because I had a phone call with my editor and agent last week, where I learned that my book isn’t selling as well as they hoped it would.)

As a result, the second Denton book—which had a cool cover all set to go—is now getting a totally redesigned cover and possibly a title change.

Meanwhile, Denton Little’s Deathdate will get a new cover for the paperback release, and the overall marketing/publicity approach for both books will be reassessed. 

Meaning: the second Denton book will NOT be coming out in April 2016, as planned. There’s no new release date set but it’s looking like it’ll be Spring 2017.

Meaning: I am bummed. Even though I get why it’s happening and I’m glad Knopf cares about the books enough to reboot their design, I am still bummed. 

Meaning also: I will have lots of time to write really cool bonus Denton material to help the wait feel less long. Huzzah!


This is all very standard stuff that happens when a book doesn’t reach selling expectations (as most don’t) but that doesn’t mean it feels fantastic. I can’t help but hear a voice in my head, always whispering:

You haven’t done enough.

I perpetually feel like that, like there’s more creative marketing I can be doing, more writing, more tweeting, more reaching out to other authors, more everything. Unfortunately, when I feel like that, I freeze. Seriously. I am someone with A LOT of creative resistance. When my wife gets anxious, it drives her to do things, do things, do things. I am the exact opposite of that. That’s why I didn’t write any legitimate posts on here for months after the book came out. Yes, I was busy with events, with writing my second and third books, but not that busy. I was mostly frozen.

Which I guess means I need to “Let it Go.”

(I’m sorry. You and I both know I couldn’t not say that.)

Would my blog posts and tweets have made the difference between the book selling well and not selling well? No, probably not. There’s a billion factors at play here, most of them out of my control.

But some of them are in my control. And so I’m doing my damndest to unfreeze myself. My anxiety has dissipated considerably, and here’s what’s helped the most:

Blocking out the noise and making the thing.

In July, I finally got back into a writing groove with my third book. It wasn’t easy and it was often messy, but I’ve created a huge chunk of the thing.

And my most productive days always start and end with blocking out the noise. Look, I know everyone has their own unique relationship to social media, but for me, Twitter and Facebook and Instagram can be wonderful in a couple of ways–like allowing you to connect with other humans when in reality you’re alone in a coffeeshop—but they do very little for my creative flow. Often they just remind me of all the book festivals I’m not at, of all the awards I’m not winning, of all the NYTimes bestseller lists I’m not on.

Which is why the biggest lesson I’ve taken from the past six months, which I am trying desperately to internalize more and more is:

Block out the noise and make the thing.

I’ve already decided that the next book tour I go on—which will, let’s face it, probably be in 2017–I am not going to drop my writing practice. I am going to enjoy the events, enjoy the people I meet, but I am also going to find time whenever I can to block out that noise and make the thing.

Because, at the end of the day, the creative act is THE THING that’s going to make you feel like you’re doing the work and earning the right to call yourself an artist. 

Weirdly enough, having that phone conversation last week with my editor and agent is helping me to thaw my freeze even more. It’s motivating me to write this thing you’re reading now. It’s motivating me to feel scrappy, to feel empowered, to feel all the ways I felt when I wrote my first book. Not coincidentally, that first book was written from a place of darkness; I’d just been dropped by my acting agent and manager and was feeling totally lost in the woods. I want to believe I won’t always have to rely on the fuel of failure to really get me going, but if I do, so be it.

If there’s any other wisdom I can impart from my first six months as a published author–other than telling anyone dealing with anxiety to read this, which was and continues to be very helpful–it’s that any career as an artist is not going to be a straightforward ride. One day you’re up, another you’re down, but if you keep your mind on the creating, maybe you won’t get jostled by the bumps as much.  

Really, I’m just grateful to be on the ride at all.

And with that said, please excuse me. It’s time to block out the noise and make another thing.

A deleted scene from DENTON. Don’t judge too hard.

Last week during the YA Scavenger Hunt, I hid a deleted scene from the very first draft of my debut novel Denton Little’s Deathdate. If you didn’t take the time to hunt and find it, well, you’re in luck! Because I’m about to post it RIGHT HERE.

If you haven’t read my novel yet, you can still read this scene and it won’t spoil that much. This excerpt is the first chunk of what was, like, a fifteen-page dream sequence. I’m ashamed to say I’m not even exaggerating. In the final version of the book, a dream sequence still exists, but it’s only a couple pages long. Which is a good thing. Because here’s something I learned while writing this book: Most dream sequences are pretty boring. Nobody cares about the dreams of real people, let alone fictional ones.

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Fall YA Scavenger Hunt!

All right, guys, so this is exciting and different: this post is actually a leg of the YA Scavenger Hunt. BA-BOOM.


This is a bi-annual event first organized by author Colleen Houck as a way to give readers a chance to gain access to exclusive bonus material from their favorite authors…and also a chance to win some awesome prizes. Sweeeeeet.

For those that don’t know me, I’m Lance Rubin!  I love Back to the Future, Harry Potter, Pixar, and the New York Knicks, and I wrote a dark comedic novel called Denton Little’s Deathdate that came out in April. In this hunt, you can find a DELETED SCENE from the very first draft of my book. But you’ll have to keep hunting to find that. Here, I’m honored to be hosting the exclusive content of another superawesomeauthor. We’ll get to that in a bit.

There are 8 teams in this YA Scavenger Hunt, so it’s VERY IMPORTANT that you know I am on Team Teal. DOUBLE BA-BOOM.


Yeah, that’s me. Third from the left. Holding up part of the A.

Right now YOU are hunting on Team Teal, and if you enter the contest for our team, you could win a signed copy of my book along with signed copies of the books of the other nineteen Teal authors. (Keep in mind, you can enter the contest for ALL EIGHT TEAMS in the hunt, meaning you could potentially win 160 signed books. Yowsa! That’s a lotta books! And a lotta signatures, too.)

How do you enter this contest? Good question! This is my first time being a part of this, so I’m probably gonna mess something up as I try to explain. Go check out all the rules and see all the authors and prizes involved here.

But the basic gist is, you need to collect the secret number (not actually so secret; you can find mine below, big and obvious) from each author on Team Teal and add up those numbers to get the code. And THEN you can enter the contest here to qualify for the grand prize (BOOKS)!

But keep in mind: this contest (and all the exclusive bonus material) will only be online for 72 hours, through Sunday, October 4th at noon PST.

Here’s the Official Rules (BORING!): Open internationally, anyone below the age of 18 should have a parent or guardian’s permission to enter. (I’M STICKING MY SECRET NUMBER IN THE MIDDLE OF THE RULES TO JAZZ ‘EM UP A BIT: 57 MY SECRET NUMBER IS 57)  To be eligible for the grand prize, you must submit the completed entry form by Sunday, October 4th, at noon Pacific Time. Entries sent without the correct number or without contact information will not be considered.

Okay, glad that’s all explained. Now onto the real bounty of this hunt: Today I have the great privilege of hosting GWENDA BOND!


Gwenda Bond is the author of the young adult novels Lois Lane: Fallout and Girl on a Wire, among others. Next up are Lois Lane: Double Down and Girl in the Shadows, a new novel of the Cirque American, in 2016. She has also written for Publishers Weekly, the Los Angeles Times, and the Washington Post, among other publications. She has an MFA in Writing from the Vermont College of Fine Arts, and lives in a hundred-year-old house in Lexington, Kentucky, with her husband, author Christopher Rowe, and their menagerie. Visit her online at or @gwenda on twitter.

During this hunt, Gwenda is showcasing her novel Lois Lane: Fallout. (Meaning you can win the below book in the contest. NICE.)


Lois Lane is starting a new life in Metropolis. An Army brat, Lois has lived all over—and seen all kinds of things. (Some of them defy explanation, like the near-disaster she witnessed in Kansas in the middle of one night.) But now her family is putting down roots in the big city, and Lois is determined to fit in. Stay quiet. Fly straight.

A cool, new take on Lois Lane. Awesome. You can buy Lois Lane: Fallout here. 

But just as exciting is the UPCOMING SEQUEL, Lois Lane: Double Down, out May 2016. Here’s what it’s gonna look like:


Love this cover. And now some words from Gwenda:

I know it’s a long wait until May 1, 2016, so I thought I’d give you guys a sneak peek from the very early advanced reader copies of the sequel to Fallout. This will be the second book in the Lois Lane series and it’s called Double Down. I couldn’t decide what to pick, but then I figured when in doubt go with a Lois and SmallvilleGuy scene. This is a snippet from their first meeting in the Worlds War Three real-sim game in Double Down, and was a fun moment to write for reasons you will see. It’ll also give you a major hint of some of the trouble these two will be encountering, apart from the mystery Lois and her Scoop colleagues will be attempting to solve this time around.

Hope you enjoy it! *twirls fingers evilly* 


Flying! Mercenaries! Laser-bats! Ah, so cool.

You can go ahead and order THAT BOOK right here. And buy the rest of Gwenda’s books while you’re at it.

And don’t forget to enter the contest to win books by me, Gwenda Bond, and eighteen other fantastic authors. Add up all the SECRET NUMBERS from Team Teal and use that secret code to enter.

ALSO: During this Scavenger Hunt, I’m using my first ever Rafflecopter to run a separate give-away. Someone will win a signed hardcover of Denton Little’s Deathdate, and someone will win a signed audiobook and someone will win a personalized cartoon drawing by me just for them.  Three winners! Woo! Open internationally! Enter by using the Rafflecopter link below and answer the question in my comments section. 

Now head onto the next #YASH stop: JENNIFER JENKINS. Thanks, guys!

Here’s the Rafflecopter giveaway!